ClubSat Help & FAQ

    Everything you need to know about collecting parent feedback, running survey campaigns, and managing your club's inbox with ClubSat.

    Understanding ClubSat

    What is ClubSat?
    ClubSat is a feedback and communication platform built specifically for youth sports clubs. It lets you collect honest, structured feedback from parents about their experience with your club and coaches — run for you as a managed service, on a schedule you control. Your responses live in a private inbox where you and your staff can read, reply, and track follow-ups. Everything is designed around one goal: giving you a clear, honest picture of how your families feel, so you can act on it.
    What is NPS, and why does ClubSat use it?
    NPS stands for Net Promoter Score. It's a single question — "On a scale of 0 to 10, how likely are you to recommend this club (or coach) to a friend or family member?" — that has become the global standard for measuring customer loyalty and satisfaction. ClubSat uses NPS because it's familiar, fast for parents to answer, and produces a consistent benchmark you can track over time and compare across coaches or seasons. Instead of asking ten different questions and averaging them, NPS gives you one number that tells you a lot: promoters (9–10) are your advocates, passives (7–8) are satisfied but not loyal, and detractors (0–6) are at risk of churning or leaving negative word-of-mouth in the community.
    Do you run this for us, or do we run it ourselves?
    We run the system. ClubSat is a managed service: we set up your campaigns, send the surveys and reminders, triage every response, and draft recommended replies. Your team reviews and sends them, so every answer comes from your club. Your lift is a roster export and a monthly call. The software is yours to use as much or as little as you want.
    We're a volunteer-run club. Who deals with all of this?
    You choose your involvement: every reply, urgent items only, or a daily or weekly digest. AI triage reads every response, escalates what needs your voice, and drafts replies for the routine, ready to review and send. Nobody at your club has to log in daily.
    Can we benchmark against other clubs?
    Not yet. As more clubs run ClubSat, cross-club benchmarks are where this goes, and early clubs help define them. Today your benchmark is your own club: by program, by coach, and season over season.

    Anonymity & Trust

    Why is parent feedback anonymous?
    Parents who know their name is attached to a survey respond differently — they soften criticism, skip sensitive questions, or don't respond at all. Anonymity removes that pressure and produces more honest, complete feedback. In practice, clubs using anonymous surveys receive significantly higher response rates and more actionable responses than those using named or sign-in-required forms. ClubSat's anonymity model is built into the platform from the ground up, not bolted on as an option — which means parents can trust it, and that trust is what makes the feedback worth reading.
    How does anonymity actually work — can anyone trace a response back to a parent?
    No. When ClubSat sends a survey, each parent receives a unique link containing a one-time token — but that token is not stored alongside the response itself. Once a parent submits, ClubSat records the answers and discards the connection between the token and the identity. Your inbox shows scores and written comments, but there is no name, no email address, and no household identifier attached to any individual response. Your staff cannot see who said what, even if they wanted to.
    Can I see who responded?
    No — and that's intentional. ClubSat does not show you which specific parents responded or who left which comment. You can see aggregate response counts (how many surveys were sent, how many came back) at the campaign level, but individual responses are anonymous. This is what makes the feedback trustworthy and what encourages parents to be honest rather than polite.
    Responses show a program and a coach. Couldn't someone narrow down who wrote it?
    Responses carry just enough context to act on: an anonymous ID, the program, and the coach. That tells you where to fix something without telling you who asked. Club staff never see names, emails, or anything that identifies a family.
    Will parents actually respond to a survey from a third party?
    Yes. Your club announces the program once through its normal channels: it's anonymous, it takes two minutes, and it's how the club listens now. Parents engage more, not less, when they know they can speak freely and will get an answer.

    Getting Set Up

    How do you get our roster data, and is it privacy compliant?
    You invite us to your club management platform once; we export the roster, and you can remove our access right after. Parent emails are hashed and anonymized inside ClubSat, never shown to your staff, never sold, and used only for your club's program.
    Do we have to redo that every year?
    Yes, a quick refresh each season as rosters and programs change. Same one-time invite, and we handle the rest.
    How do I add my coaches and contacts?
    You can add coaches and parent contacts individually through the ClubSat dashboard, or you can upload them in bulk using a spreadsheet — which is the most common approach. To upload contacts, go to your club's Contacts section and use the CSV upload tool. Your spreadsheet just needs to include parent email addresses; additional columns like program, team, or coach name are optional but greatly improve the survey experience and data quality.
    How does data mapping work when I upload a spreadsheet?
    Most clubs already have a roster or registration export from their league management software. That file probably has column headers that don't exactly match ClubSat's field names — that's fine. When you upload a CSV, ClubSat shows you a mapping screen where you match your columns to the right fields (email, parent name, coach name, team, etc.). You drag and drop, confirm the mapping, and ClubSat handles the rest. You only have to map once; ClubSat remembers your mapping for future uploads from the same format, so re-importing at the start of a new season takes seconds.
    What are Programs, and should I use them?
    Programs are an optional way to organize your teams into larger groups. If your club runs multiple distinct offerings — say, a competitive travel program and a recreational in-house program — you can create a Program for each and assign your teams to them. This keeps your dashboard organized and lets you filter responses by program when analyzing feedback. If your club is smaller or you only run one type of program, you don't need to use Programs at all; they're there when your structure needs them, not something you're required to set up.
    How do you know which program or coach a response belongs to?
    Your roster carries program, team, and coach, so every response is mapped automatically. Parents never pick their coach from a list, and every score lands in the right bucket on your dashboard.

    Running Campaigns

    What is a campaign?
    A campaign is a feedback collection effort tied to a specific season, event, or time period. You create a campaign, tell ClubSat which contacts and coaches are included, set a schedule, and ClubSat handles the rest — sending survey emails, sending reminders to non-responders, and collecting the results into your inbox. Most clubs run one campaign per season (fall, spring, summer), though you can run multiple campaigns simultaneously if you have distinct programs with separate rosters.
    What questions do you ask, and why those?
    NPS plus a fixed set built on the youth-sports pillars: fun, belonging, development, communication, and value. Every club and every coach gets the same questions. That consistency is what makes scores comparable across programs, coaches, and seasons.
    Can we add our own questions?
    The core survey stays standardized, but a club question slot lets you ask something specific to your club, like "why did you choose us?" or a question about facilities.
    Can we use it for one-off surveys, like tryouts or exit interviews?
    Post-tryout follow-ups and exit surveys are available as standardized add-on campaigns. ClubSat is deliberately not a custom survey tool; the value is in consistent questions asked over time.
    How does ClubSat decide when to send surveys?
    You're in control of the schedule. When you create or edit a campaign, you set a send date, and optionally configure automated reminder emails for parents who haven't responded yet. ClubSat will not send surveys earlier than your specified date. You also have the option to send immediately if you want to kick off a campaign right away. Once a campaign is active, ClubSat handles all the delivery and reminder timing automatically — you don't need to be logged in or do anything manually.
    What does a parent receive?
    Parents receive a simple, clean email from your club inviting them to share feedback. The email contains a single button that opens their survey — no account creation, no login, no app to download. The survey itself is a short scorecard: an overall satisfaction rating, an NPS score, and a few optional open-ended questions about what's going well and what could be better. If you've enabled coach feedback, parents will also have the option to complete a survey for the coach associated with them. Most parents complete it in under two minutes. The survey is mobile-friendly and works on any device.
    What if a parent has children coached by more than one coach?
    As a parent, you receive one email and complete one survey — even if your children are coached by different coaches. Inside the survey, each coach gets their own scorecard presented in sequence, one after the other in a single session. There's no need to open multiple emails or submit separate forms.

    Your Inbox

    What is the ClubSat inbox?
    Your inbox is where all parent responses land after they're submitted. It works like an email inbox — each response is a thread you can read, reply to (anonymously, on behalf of your club), and mark as resolved. You can filter by club rating, NPS score, date, or AI-assigned priority. Responses stay in your inbox until you archive them, so you always have a searchable record of parent feedback over time. ClubSat triggers email notifications to the club user and/or parent when a thread gets a reply -- the parent remains anonymous.
    What do "Needs Reply," "Worth Reviewing," and the count mean?
    ClubSat organizes your inbox responses into three tiers so you can see at a glance what needs attention. Needs Reply (shown in red) flags responses where a parent has given very low scores, flagged an issue as a case, or where AI has identified urgent content — these are the responses that warrant a prompt reply or follow-up. Worth Reviewing (shown in amber) covers responses with middling scores or responses where no one from your club has replied in three or more days. Everything else is counted in grey — positive, routine responses that don't require action but are available to read whenever you want. The goal is that you can open your inbox, look at the top two tiers, and know exactly where to focus your attention.
    What is AI triage, and why does ClubSat use it?
    AI triage is ClubSat's automatic analysis of each incoming response. When a new survey response arrives, ClubSat reads the content and assigns it a theme (coaching quality, communication, safety, value for money, etc.), a sentiment, a priority level, and a short plain-language summary — all of which appear alongside the response in your inbox. The reason ClubSat does this is practical: when you're managing a club with dozens or hundreds of responses per season, reading every one in full before knowing whether it matters isn't realistic. AI triage lets you scan quickly and get to the responses that need your attention first. It also means that even a glowing five-star review with a buried safety concern won't slip through unnoticed — the AI reads the full text, not just the score.
    How do I control which emails I receive?
    You control your notification preferences from the Inbox Settings page in your account. You can choose to receive a single notification every time a new response comes in (either for all responses, or only for urgent ones), and separately choose to receive a digest email that summarizes recent activity on a daily or weekly schedule. Most directors find the weekly digest useful for a regular pulse check, with urgent-only single notifications turned on so critical responses surface immediately. You can adjust these settings at any time.
    Can my co-director also receive notifications?
    Yes. ClubSat supports multiple staff members per club. You can invite co-directors, administrators, or other team members to your club's account, and each person sets their own notification preferences independently. So one person might want a daily digest and immediate alerts for urgent responses, while another prefers a weekly summary only. Invitations are sent by email, and new members can join your club's account without any technical setup on their end.

    Pricing

    What does it cost and what's included?
    $3,500 per year, covering fall and spring seasons: managed setup, ongoing surveys and check-ins, recommended replies, your dashboard and digests, and end-of-season reports. No per-player fees. That's roughly one competitive player's annual fee. Keep one family you would have lost and it pays for itself.